Haul Videos
Posted on: August 25, 2011
When you want to know about makeup or fashion or just outlet store prices the latest way to see it up close and personal is with a You Tube Haul Video. This new online viral marketing trend is making Internet stars of their creators and are now receiving Network Television attention.News reporter, newspaper journalists as well as morning shows have done stories on these vloggers. These teen girls are out shopping, even during a recession, then they turn on the video camera or webcam and start sharing their finds with their viewing public.http://wallstreetpit.com/30395-quite-a-haul Making this one of the newest viral marketing tools designed by the teen girls with their webcams.
Many of these girls are becoming household names and the latest trend in this latest craze is sponsorship of the haul video.
Some of the You Tube Haul Video ""haulers"" have thousand of subscribed viewers to their You Tube channels.http://wallstreetpit.com/30395-quite-a-haul With girls having this many viewers on a channel some of them are being approached by the companies from which they purchase their "hauls." Target, Coach Outlet, Charlotte Russe, Forever 21 and Nordstroms are some of the stores mentioned in the haul videos and they are being shown in a favorable light. This is free publicity for them and now they are wanting to repay some of the biggest haulers by sponsoring their channels. There are over 100,000 hours of Haul Videos on You Tube as of June 2010.http://abcnews.go.com/GMA/video/teen-bloggers-cash-haul-videos-10161087
Types of Haul
Makeup Hauls include make up and make up accessories. The vlogger will show their eyelash curlers as well as eyeliners, mascara, lip gloss and blush. They typically include some application tips and comparisons of the product brands. Juicystar07 has a channel that has the motto "conquering the world one lipgloss at a time". as of June 2010, Juicystar07 has 158,708 subscribers that regularly view her haul video channel.http://www.youtube.com/user/juicystar07
Clothing Hauls are a large number of the video hauls that are shown on You Tube. With the vloggers hitting Outlet Malls and documenting their best bargains. Many times the video Haul will cover several stores on one video. Vanitydoll shows her fashion sense with her 87 video hauls which include fashion ideas and tips for her 1606 subscribers.http://www.youtube.com/user/vaniitydoll
Summer Product Hauls are where the hauler goes to stores like Bath and Body Works, Bed Bath and Beyond, and different stores that carry lotions and skin care products. This is a shopping event where the hauler gets their suntan lotions, sponge applicators, hair products, tinting lotions and all the products that will be needed for the summer.
Drugstore Hauls are where the hauler goes shopping for all those hair clips, hair cutting scissors, hair shine products, facial cleanser and just the basic type of items that you can find at the local CVS, Walgreen and health and beauty departments in department stores. DulceCandy87 bought many products during her CVS June 2010 haul and enjoys sharing all the items found there with her 185,694 subscribers with a viral video .http://www.youtube.com/user/DulceCandy87
The videos are often accompanied by the sales receipt and in the video they share the details as to why the vlogger chose that particular brand. Sometimes the honest answer is that it was an expensive item that the hauler found at a very low price and wanted to try it.
Forever Twenty one Haul
This haul video is from juicystar07 and she is doing a recent haul from Forever Twenty One. Blair is a sixteen year old girl that works and buys her own clothes and is not receiving clothes from sponsors. She shows her jeans that she picked up for only $6.00 and she picked up some tops and skirts to round out her shopping.
Xteener's make up Haul
This young vlogger who has the You Tube name of Xteener has been shopping for makeup and is sharing her haul with You Tube viewers. She researched the type of make up before she purchases and is comparing the products. She also talks about how she was inspired by another haulers video and so she bought the same brand that she had seen a review on.